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This store has earned the following certifications.
pretty frank natural / pretty frank deodorant-6
STRONG ODOR CONTROL Natural baking soda neutralizes the bacteria that causes odor, stopping it right in its tracks. Organic plant-based powders absorb moisture to keep you dry and fresh. Enjoy all-day odor protection without aluminum.
DELICIOUS LAVENDER SCENT Soothe away stress with our sweet, herbal scent featuring subtle floral notes from essential oils. Primal Pit Paste is easy to use, requiring just a pea-sized amount. It’s pure enough to apply anywhere—use it on your pits, bits, or feet wherever you need odor protection.
ALL NATURAL AND ORGANIC FORMULA Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We only use premium, food-grade, organic ingredients with consistent quality checks to ensure the best formula.
NO B.S. (BAD STUFF) No aluminum, parabens, synthetic fragrance, or petroleum—our products are gluten-free, non-GMO, and cruelty-free certified by Leaping Bunny. Our formula has stayed the same for over a decade, and all products are made in the USA.
ENVIRONMENTALLY FRIENDLY PACKAGING All of our packaging and shipping materials are 100% recyclable and eco-friendly. We also use either water-free or water-less formulas, saving over 40k gallons of water and helping to preserve one of the Earth’s most precious resources.